Innovation Consultant · Author · Professor of Innovation Management
Prof. (FH) DI Dr. Hans J. Lercher
“Innovation matters to me because I want future generations in Europe to be able to live in prosperity, too.”
Telematics engineer and business economist, creator of the BIG Picture Model and at home in innovation for more than 25 years. Involved in six company start-ups; with BIG Business Innovation GmbH in Graz since 2014.
Practice, teaching and research in one person
Practitioner
400+ consulting projects
University professor
Innovation Management degree programme, FH CAMPUS 02
Keynote Speaker
400+ talks
Innovation Researcher
Publications & Studies
Milestones
2001
Founding partner of IMG Innovation-Management-Group
2005
Set-up of the Innovation Management department at FH CAMPUS 02
2014
Foundation of BIG Business Innovation GmbH
2017
Professor (University of Applied Sciences)
2019
Book: “Big Picture – The Graz Innovation Model”
2024
BIG Picture 2.0 – book, 2024 Edition
Client testimonials
What managing directors say about working with us
“Working with the BIG Picture and its tailored introduction allowed us to spread innovation across many more shoulders. Before, it was solely the job of the R&D department.”
Andreas Leitner · CEO, EVON GmbH
“I regard the BIG Picture as a practical, state-of-the-art approach that can help many companies increase their innovative strength across the board and innovate in a structured way.”
Thomas Windischbauer · COO, Silhouette International
“We were impressed by the pragmatic approach of the BIG Picture and decided to implement it here in Vicenza. … We are now on the way to a completely new culture, leadership style and a much broader innovation-based business.”
Antonio Zamperla · CEO, Zamperla SpA
“Innovation is now seen much more broadly, and many more people in the company now see themselves as part of our innovation system.”
Gerald Prinzhorn · CEO, Baumit
“Besides the BIG Picture and the innovation strategy built on it, capturing customer needs with the BIG Needs method has also taken us forward.”
Stefan Mayrhofer · Managing Director, KRAIBURG Austria
“The BIG Picture innovation model showed us at Knorr-Bremse’s IFE division clearly how we need to approach innovation – and above all, what an essential and active role our managers play in innovation.”
Oliver Schmidt · Chair of the Management Board, Knorr-Bremse IFE
More voices: Martin Karner (Weitzer Parkett), Manfred Brandner (bit media), Brüne Cremer (ICL), Herbert Buchinger (SCA, now Essity), Alexander Scharnreiter (Daily Service), Robert Ebner (Ebner Industrieofenbau), Klaus Bartelmuss (IBS).
Adler Apotheke
AES
AIXTRON
Artweger
Austrotherm
AVL
Baumit
Berndorf
bit media
BOKU Wien
Bundesheer
CERNY
CRAISS
Daily Service
DG nexolution
Doka
Ebewe Pharma
EBNER
efko
EGGER
Eisenbeiss
Energie Graz
ENGEL
Essity (vormals SCA)
Eurofoam
EVK
evon
FACC
Finanzkanzlei Südbaden
Fischer
fischerverlage
FW Trading
GEOCONSULT
GEODATA
Graz Holding
Greiner Tool.Tec
Holtzbrinck Publishing Group
Hugo Karrenberg & Sohn
IBS Paper Performance Group
ICL Performance Products
IFE – Knorr-Bremse
InnoFreight
Invest AG
Inzersdorfer
Kärcher
Karnerta
Kinderwunsch Institut
Kleine Zeitung
Knorr-Bremse
Komet
Komptech
KRAIBURG Austria
Lam Research
Landhof
Lenzing
LOGICDATA
Loidl
Magna
Maresi
Messner
Nagler & Company
Opern Apotheke
Orderman
Palfinger
Pankl Racing Systems
Parlament Österreich
Payer
pewag
Pharma Logistik Austria
PMS Successful Solutions
PMS valveTec
Pollmann
Poloplast
Porsche Inter Auto
PRETTL electronics
Raiffeisen Campus
Raiffeisen-Landesbank Steiermark
Richter Pharma
Roto
Salzburger Landeskliniken
Scheuch
Schmid Industrie Holding
Schwarzmüller
SFG Steirische Wirtschaftsförderung
Siemens
Silhouette International
Solvion
Sony DADC
Spitz
Stadlmann TEC
Starmann Metallbau
Teufelberger
TU Graz
Vivatis
W&H
WAGO
Weitzer Parkett
Weitzer Woodsolutions
Wiberg
WIFI Steiermark
Wintersteiger
WKO Steiermark
Wood K plus
Zamperla
Podcasts & Interviews
Listen & watch
Every decision is a bet on the future!
Innovation ohne Make Up · with Jean-Philippe Hagmann · July 2026
Ready4TakeOff: understanding and approaching innovation the right way
YouTube · WKO EPU webinar
The BIG Picture Model
Organising and Managing Innovation Successfully · Book, 2024 Edition
Big Picture – The Graz Innovation Model
Book, 2019 · ISBN 978-3-902819-77-2
Articles & papers
SSRN papers (German/English), “Innovationsstrategien” (Gabler, 2014), maturity study (2018)