Prof. (FH) DI Dr. Hans J. Lercher, innovation consultant and creator of the BIG Picture Model, Graz

Innovation Consultant · Author · Professor of Innovation Management

Prof. (FH) DI Dr. Hans J. Lercher

“Innovation matters to me because I want future generations in Europe to be able to live in prosperity, too.”

Telematics engineer and business economist, creator of the BIG Picture Model and at home in innovation for more than 25 years. Involved in six company start-ups; with BIG Business Innovation GmbH in Graz since 2014.

Practice, teaching and research in one person

Practitioner

400+ consulting projects

University professor

Innovation Management degree programme, FH CAMPUS 02

Keynote Speaker

400+ talks

Innovation Researcher

Publications & Studies

Milestones

2001

Founding partner of IMG Innovation-Management-Group

2005

Set-up of the Innovation Management department at FH CAMPUS 02

2014

Foundation of BIG Business Innovation GmbH

2017

Professor (University of Applied Sciences)

2019

Book: “Big Picture – The Graz Innovation Model”

2024

BIG Picture 2.0 – book, 2024 Edition

Client testimonials

What managing directors say about working with us

“Working with the BIG Picture and its tailored introduction allowed us to spread innovation across many more shoulders. Before, it was solely the job of the R&D department.”

Andreas Leitner · CEO, EVON GmbH

“I regard the BIG Picture as a practical, state-of-the-art approach that can help many companies increase their innovative strength across the board and innovate in a structured way.”

Thomas Windischbauer · COO, Silhouette International

“We were impressed by the pragmatic approach of the BIG Picture and decided to implement it here in Vicenza. … We are now on the way to a completely new culture, leadership style and a much broader innovation-based business.”

Antonio Zamperla · CEO, Zamperla SpA

“Innovation is now seen much more broadly, and many more people in the company now see themselves as part of our innovation system.”

Gerald Prinzhorn · CEO, Baumit

“Besides the BIG Picture and the innovation strategy built on it, capturing customer needs with the BIG Needs method has also taken us forward.”

Stefan Mayrhofer · Managing Director, KRAIBURG Austria

“The BIG Picture innovation model showed us at Knorr-Bremse’s IFE division clearly how we need to approach innovation – and above all, what an essential and active role our managers play in innovation.”

Oliver Schmidt · Chair of the Management Board, Knorr-Bremse IFE

More voices: Martin Karner (Weitzer Parkett), Manfred Brandner (bit media), Brüne Cremer (ICL), Herbert Buchinger (SCA, now Essity), Alexander Scharnreiter (Daily Service), Robert Ebner (Ebner Industrieofenbau), Klaus Bartelmuss (IBS).

  • Adler Apotheke

  • AES

  • AIXTRON

  • Artweger

  • Austrotherm

  • AVL

  • Baumit

  • Berndorf

  • bit media

  • BOKU Wien

  • Bundesheer

  • CERNY

  • CRAISS

  • Daily Service

  • DG nexolution

  • Doka

  • Ebewe Pharma

  • EBNER

  • efko

  • EGGER

  • Eisenbeiss

  • Energie Graz

  • ENGEL

  • Essity (vormals SCA)

  • Eurofoam

  • EVK

  • evon

  • FACC

  • Finanzkanzlei Südbaden

  • Fischer

  • fischerverlage

  • FW Trading

  • GEOCONSULT

  • GEODATA

  • Graz Holding

  • Greiner Tool.Tec

  • Holtzbrinck Publishing Group

  • Hugo Karrenberg & Sohn

  • IBS Paper Performance Group

  • ICL Performance Products

  • IFE – Knorr-Bremse

  • InnoFreight

  • Invest AG

  • Inzersdorfer

  • Kärcher

  • Karnerta

  • Kinderwunsch Institut

  • Kleine Zeitung

  • Knorr-Bremse

  • Komet

  • Komptech

  • KRAIBURG Austria

  • Lam Research

  • Landhof

  • Lenzing

  • LOGICDATA

  • Loidl

  • Magna

  • Maresi

  • Messner

  • Nagler & Company

  • Opern Apotheke

  • Orderman

  • Palfinger

  • Pankl Racing Systems

  • Parlament Österreich

  • Payer

  • pewag

  • Pharma Logistik Austria

  • PMS Successful Solutions

  • PMS valveTec

  • Pollmann

  • Poloplast

  • Porsche Inter Auto

  • PRETTL electronics

  • Raiffeisen Campus

  • Raiffeisen-Landesbank Steiermark

  • Richter Pharma

  • Roto

  • Salzburger Landeskliniken

  • Scheuch

  • Schmid Industrie Holding

  • Schwarzmüller

  • SFG Steirische Wirtschaftsförderung

  • Siemens

  • Silhouette International

  • Solvion

  • Sony DADC

  • Spitz

  • Stadlmann TEC

  • Starmann Metallbau

  • Teufelberger

  • TU Graz

  • Vivatis

  • W&H

  • WAGO

  • Weitzer Parkett

  • Weitzer Woodsolutions

  • Wiberg

  • WIFI Steiermark

  • Wintersteiger

  • WKO Steiermark

  • Wood K plus

  • Zamperla

Podcasts & Interviews

Listen & watch

Every decision is a bet on the future!

Innovation ohne Make Up · with Jean-Philippe Hagmann · July 2026

Listen →

Innovation needs the big picture

Innovation Lounge · March 2026

Listen →

Business Biome #21

with Nicolas Dürr · June 2024

Listen →

Hybrid Professor

GRAZCAST de facto #2 · June 2022

Listen →

Interview on innovation & intrapreneurship

YouTube · Institut für Intrapreneurship

Watch →

Ready4TakeOff: understanding and approaching innovation the right way

YouTube · WKO EPU webinar

Watch →

Innovation – interview with the programme director

YouTube · neustudieren

Watch →

The BIG Picture Model

Organising and Managing Innovation Successfully · Book, 2024 Edition

Big Picture – The Graz Innovation Model

Book, 2019 · ISBN 978-3-902819-77-2

Articles & papers

SSRN papers (German/English), “Innovationsstrategien” (Gabler, 2014), maturity study (2018)