Innovation Consulting from the Creator of the BIG Picture Model
Innovation is not a matter of chance. It is a system.
With the BIG Picture Model, we make innovation an ongoing priority in your company—from strategy to ideas to implementation. Developed based on over 200 interviews with executives and dozens of implementations in companies.
400+
Consulting Projects
400+
Presentations & Keynotes
AT · DE · IT
Countries where companies use this model
since 2005
Teaching & Research at FH CAMPUS 02
Companies That Innovate With Us
Adler Pharmacy
AES
AIXTRON
Artweger
Austrotherm
AVL
Building material
Berndorf
bit media
BOKU Vienna
Austrian Armed Forces
CERNY
CRAISS
Daily Service
DG nexolution
Doka
Ebewe Pharma
EBNER
efko
EGGER
Iron Bite
Energy Graz
ANGELS
Essity (formerly SCA)
Eurofoam
EVK
evon
FACC
Südbaden Financial Law Firm
Fisherman
fischerverlage
FW Trading
GEOCONSULT
GEODATA
Graz Holding
Greiner Tool.Tec
Holtzbrinck Publishing Group
Hugo Karrenberg & Son
IBS Paper Performance Group
ICL Performance Products
IFE – Knorr-Bremse
InnoFreight
Invest AG
Inzersdorfer
Kärcher
Karnerta
Fertility Clinic
Kleine Zeitung
Knorr-Bremse
Comet
Komptech
KRAIBURG Austria
Lam Research
Landhof
Lenzing
LOGICDATA
Loidl
Magna
Maresi
Messner
Nagler & Company
Opern Pharmacy
Orderman
Palfinger
Pankl Racing Systems
Austrian Parliament
Payer
pewag
Pharma Logistics Austria
PMS Successful Solutions
PMS valveTec
Pollmann
Poloplast
Porsche Inter Auto
PRETTL Electronics
Raiffeisen Campus
Raiffeisen-Landesbank Styria
Richter Pharma
Roto
Salzburg State Hospitals
Scarecrow
Schmid Industrie Holding
Schwarzmüller
SFG Styrian Economic Development Agency
Siemens
Silhouette International
Solvion
Sony DADC
Pointed
Stadlmann TEC
Starmann Metal Construction
Teufelberger
Graz University of Technology
Vivatis
W&H
WAGO
Weitzer Parquet
Weitzer Woodsolutions
Wiberg
WIFI Styria
Wintersteiger
Styrian Chamber of Commerce
Wood K Plus
Zamperla
Why Innovation Often Fizzles Out
Every successful company is already innovating. The question is whether it does so systematically.
For years, innovation has been relegated to the R&D corner. The rest is left to chance or the dedication of individuals—and a great deal of energy is wasted.
Day-to-day business eats away at the future
Managers are working at full capacity—leaving little room to shape the future.
Innovation as a Specialized Discipline
Only new products count. Service, process, and business model innovations don't make the cut.
Too many models, too little implementation
Idealized concepts fail in practice. What's needed is pragmatic common sense.
The BIG Picture Model™
Six BIG Questions. One shared vision for everyone.
A holistic model for explanation, communication, roles, and decision-making that integrates top management, leaders, and teams into an innovation system.
BQ 1
Innovation Demand
Where and why do we need innovation? Search fields derived from strategy, status check, market, and technology.
BQ 2
Innovation Strategy
Where do we set priorities, and how much do we invest? Roadmaps, budget, and accountability—all handed over at the Commitment Gate.
BQ 3
Ideation
Where do the solutions for our search fields come from? We generate ideas in a targeted manner, collect them on an ongoing basis, and develop them with external partners.
BQ 4
Evaluation & Selection
How do we recognize good ideas? Check-in Gate within the department, Pitch Gate before the Innovation Board.
BQ 5
Implementation
How do we implement this? Three approaches depending on the innovation category: incremental, progressive, and radical.
BQ 6
Performance Analysis
Were we successful? Handover to day-to-day operations and an honest performance review.
Three Ways to See the BIG Picture
Guidance, continuing education, or getting started on your own.
For Businesses
Consulting & Implementation
We tailor the model to your company, work with you to develop a customized innovation strategy, and support you through the implementation process until your innovation system is functioning sustainably.
View Services →
For Executives
Seminars & Keynotes
In the BIG Picture Deep Dive, you'll learn how to work with the model over the course of two days—straight from the developer. Or invite Hans Lercher to speak at your event.
Seminar Dates →
Do-It-Yourself
Books & Tools
The book that goes with the model, the vector graphics, and laminated A3 sets for your workshops—available right here in the store.
Go to the Shop →
“I have rarely seen a model in a management context that, on the one hand, so powerfully illustrates a complex topic—a company’s innovation system—and, on the other hand, is also suitable as a tool for analysis and design.”
Prof. Frank Piller / RWTH Aachen
“… a practical, state-of-the-art approach …”
Thomas Windischbauer, COO, Silhouette International
“… spread across many more shoulders …”
Andreas Leitner, CEO, EVON GmbH
“… a completely new culture …”
Antonio Zamperla, CEO, Zamperla SpA
The Book · 2024 Edition
Successfully Organizing and Managing Innovation
Innovation is not a matter of chance, but a matter of systems.
Where should we look? Which ideas should we pursue? How do we bring them to market—and how can we tell if they’re working? This book introduces the BIG Picture Model, complete with real-world examples and concrete recommendations for implementation. For entrepreneurs, executives, and innovation managers.
Hardcover · 220 pages · full-color throughout
With a removable model included
Welcome Gift: Free laminated A3 model sheet included
€ 29,90
To Listen To
Podcasts & Interviews
New: “Every decision is a bet on the future!” – Innovation ohne Make Up, July 2026.
Newsletter
Inspiration for Innovation Leaders
New episodes, seminar dates, and real-world examples—a few times a year.
Where does your innovation system stand today?
30 minutes, no obligation: We'll assess where your company stands and determine which first step will yield the greatest results.