Version 2.0 · 2024 Edition

The BIG Picture Model™

Innovation management at a glance: how innovation is organised in a company – from strategy to implementation – and who decides what, and when.

The BIG Picture innovation model with six BIG Questions, gates and three innovation paths

The Six BIG Questions

Six questions, one system

BQ 1 · Innovation Demand

Where and why do we need innovation?

BQ 2 · Innovation Strategy

Where do we set priorities, and how much do we invest?

BQ 3 · Ideation

Where do the solutions for our search fields come from?

BQ 4 · Evaluation & Selection

Which ideas do we pursue further?

BQ 5 · Implementation

How do we implement – incrementally, progressively or radically?

BQ 6 · Performance Analysis

Were we successful – and what do we learn from it?

Go deeper

The full model in the book, its application in the seminar

Use, adaptation and further development are permitted provided the author, “Prof. (FH) DI Dr. Hans Lercher”, and the name BIG Picture are credited.

The book on the model

2024 Edition · €29.90

About the book →

BIG Picture Deep Dive

2 days in Graz · €2,490 net

Go to the seminar →

Free graphic

The model as a low-resolution graphic

Free download ↓

Quick overview

The key ideas on one page

Read →

What would your BIG Picture look like?

Together with your leadership team, we adapt the model to your company – learn more about our innovation consulting.