2024 Edition
Innovation is not a matter of chance but a matter of systems. Many companies have good ideas. What they lack is the big picture: where do we look? Which ideas do we pursue? How do we bring them to market? And how do we know whether it is working?
The BIG Picture Model provides a clear answer. In this book, Prof. (FH) DI Dr. Hans Lercher presents the model he has developed over decades of innovation consulting. It is a holistic model for thinking and acting that helps you systematically foster and steer innovation in your company.
A clear strategy: You identify your innovation demand, define search fields and develop an innovation strategy that holds up.
More and better ideas: You work on search fields in a targeted way, for example with creativity workshops, co-creation and open innovation.
Confident decisions: Clearly defined gates and criteria ensure that you only pursue the most promising ideas.
The right implementation path: From incremental improvement to radical innovation, there are different paths, depending on risk, investment and impact.
Measurable progress: You evaluate the success of your innovations and your innovation system – and keep getting better.
A quick check to analyse where your company stands on innovation
An overview of the different types and classes of innovation
Agile methods and how they fit into the BIG Picture Model
Tips and tricks from the author’s many years of consulting practice
The book explains the philosophy behind the model, the six key questions of innovation management and the meaning of its graphic elements. Practical examples and concrete recommendations show how to introduce the model and use it for the long term. It works both as a concise introduction to the topic and as a detailed implementation guide.
For entrepreneurs, executives, innovation managers and anyone who wants to strengthen their company’s capacity for innovation.
Hardcover with ribbon bookmark and partial spot varnish on the back cover
130 × 195 mm, 220 pages, full colour throughout
Paper pocket on the inside back cover with a removable BIG Picture Model (folded to A6)
🎁 Welcome gift: You also receive a free laminated A3 model sheet (folded to A5), so you always have the model to hand on your desk or in workshops.
Order your copy now and bring structure and momentum to your innovation work.
2024 Edition
Innovation is not a matter of chance but a matter of systems. Many companies have good ideas. What they lack is the big picture: where do we look? Which ideas do we pursue? How do we bring them to market? And how do we know whether it is working?
The BIG Picture Model provides a clear answer. In this book, Prof. (FH) DI Dr. Hans Lercher presents the model he has developed over decades of innovation consulting. It is a holistic model for thinking and acting that helps you systematically foster and steer innovation in your company.
A clear strategy: You identify your innovation demand, define search fields and develop an innovation strategy that holds up.
More and better ideas: You work on search fields in a targeted way, for example with creativity workshops, co-creation and open innovation.
Confident decisions: Clearly defined gates and criteria ensure that you only pursue the most promising ideas.
The right implementation path: From incremental improvement to radical innovation, there are different paths, depending on risk, investment and impact.
Measurable progress: You evaluate the success of your innovations and your innovation system – and keep getting better.
A quick check to analyse where your company stands on innovation
An overview of the different types and classes of innovation
Agile methods and how they fit into the BIG Picture Model
Tips and tricks from the author’s many years of consulting practice
The book explains the philosophy behind the model, the six key questions of innovation management and the meaning of its graphic elements. Practical examples and concrete recommendations show how to introduce the model and use it for the long term. It works both as a concise introduction to the topic and as a detailed implementation guide.
For entrepreneurs, executives, innovation managers and anyone who wants to strengthen their company’s capacity for innovation.
Hardcover with ribbon bookmark and partial spot varnish on the back cover
130 × 195 mm, 220 pages, full colour throughout
Paper pocket on the inside back cover with a removable BIG Picture Model (folded to A6)
🎁 Welcome gift: You also receive a free laminated A3 model sheet (folded to A5), so you always have the model to hand on your desk or in workshops.
Order your copy now and bring structure and momentum to your innovation work.
Hardcover · 130 × 195 mm · 220 pages · with a laminated A3 model sheet (folded to A5) enclosed
